Simple Strategies for Developing and Writing Effective E-Newsletters (FT Press Delivers Elements)

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Liaising with external agencies, writing briefs and obtaining quotes Coordinate the distribution of marketing materials and equipment across the business and to venues where events are taking place, ensuring the most appropriate message for the business is presented and that items are delivered on time Coordinating awards submissions Creating designing and writing copy for marketing collateral including brochures, flyers, presentations etc. Proven experience of writing content for a range of different business audiences e. As part of the marketing team, you will leverage your web marketing skills to increase mass marketing for the firm Responsibilities include developing unique online campaigns, implementing SEO, executive Facebook advertisements, and managing analytics to continuously improve campaigns Communicate effectively across a team to further collaborate and improve company's brand awareness Work will involve organizing some offline seminars, and partaking in events to promote the firm Minimum 2 years of digital and online marketing experience Ability to create diverse marketing plans Good communicator within a team and with external vendors Background with SEO implementation or as a specialist Background working within technology industry.

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Essential experience implementing campaigns, executing marketing automation initiatives, collateral production, and website updating Essential experience with marketing automation systems — Hubspot preferred Essential experience with CRM systems — Oracle On Demand preferred Advanced skills in Microsoft Office particularly Word, Excel and PPT Understand principles of effective digital and content marketing strategies Confidence in dealing with large and complex data sets with expert attention to detail Ability to work independently developing positive relationships with colleagues and agencies Preferable experience of marketing to corporate bodies.

Ability to work under pressure in a fast paced environment Organisation and planning skills Appreciation of the role of market research and reaching their business needs. Work as part of an internal marketing agency where experienced professionals drive creative marketing across the group using internal and external resources Manage the client reference process — from creation through to approval Work closely with a roster of agencies as well as internal resource across the mix, to ensure successful campaigns and projects are delivered on time and within budget Keep up to date with the changing media environment and feedback these insights to the wider team Ensure that brand identity and values are communicated in all activities Support in the organisation of all corporate exhibitions and events including webinars Monitor all sales enquiries through exhibitions Handle incoming telephone calls and website enquiries direct to correct department Responsible for stock levels of brochures and corporate merchandise.

Disseminates marketing related information to other departments, establishes and maintains effective employee relations Actively participate in training and development programs and maximize opportunities for self-development Ensures consistent brand and property message is communicated in line with corporate guidelines.

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Use of database and analytics tools Have previous experience in a B2B organization Social and digital marketing channel experience. Strong attention to detail — a thorough and precise approach An ability to look at things objectively Experience working with creative software is desirable e. At least 2 years of experience in a casino work environment Ability to work in a fast-paced, busy, and somewhat stressful environment Ability to deal effectively with guests, management, employees and outside contacts while working under pressure and meeting deadlines Ability to frequently move freely about the office, sit for long periods and withstand various activities such as frequent walking, standing and bending Ability to access all areas of the facility and travel off property when representing The Property Working knowledge of the hotel and casino, including all events, attractions and restaurants Excellent interpersonal skills with the ability to listen and verbally communicate with guests, employees and management Effective decision making and social skills Maintain physical stamina and proper mental attitude Maintain manual dexterity to access computer via computer keyboard and operate office equipment, such as telephones, copiers, fax machine, etc.

Manage lead generation campaigns across channels including email and online Use Eloqua marketing automation platform for email campaigns, lead nurturing and campaign r Eporting Organise events including tradeshows, seminars and customer conferences Work with the CRM team to maintain and clean prospect and customer databases Manage customer communication campaigns including events, email, newsletters, webcasts and social media to keep customers informed and to generate new leads Work with product management and sales to launch new and next-generation solutions Work closely with inside sales team to qualify leads and maintain lead nurturing rograms Support the development of local content case studies, video, brochures, white papers and localise US content Work with the web team to manage website content and campaign landing pages Lead tracking and reporting results using SalesForce.

Eloqua, Marketo and SalesForce. Creation and ongoing analysis of campaigns across clients and prospects Assistance in defining opportunities for the sales team Copywriting newsletter creation, product literature, etc Market intelligence tracking, including monitoring of, and reporting on, competitive activity Assistance in the organisation and running of events, exhibitions and sponsorships Social media management Client and prospect database maintenance and ongoing management Liaising with relevant stakeholders on the schedule of targeted lead-gen campaigns Manage client and partner events Own and manage our promotional materials mostly sales collateral The ability to work on multiple projects at one time Strong IT skills Good knowledge of marketing techniques Self-motivation The ability to be a team player Good creative skills.

Working closely with editors, publishers, internal designers and conference producers to ensure each event is properly represented, benefits identified and marketing is reaching the target market via a mixture of channels Implementing promotional activity - controlling all elements: email copy, email design, print, data, mailing and analysis to optimise ROI and generate paid and free delegate registrations Arranging relevant contra-deals with internal and external clients to maximise conference exposure Seeking new and improved methods to engage with current and future customers Working within agreed budgets and deadlines.

Experience in a similar role for at least 3 years Digital web, social and campaign and offline marketing skills Clear understanding of PR, thought leadership and reputation management Graphic design skills and ability to use DTP e. Especially important is the ability to communicate appropriately within a diverse multi-cultural environment and across the full range of business disciplines Multi-Cultural - Clearly recognizes variances and similarities across a diverse range of cultures, demonstrating behaviors that acknowledge differences and accommodate them in the attainment of business objectives Change Orientation - Able to work within a very fast changing environment and to manage in situations where there is a high degree of ambiguity and uncertainty Personal Characteristics - Fluent English required.

PC literate. Highly results driven Commercial Understanding - Knowledge of business operations, including the core drivers within the sales and marketing process. Understands the financial impact of decisions including margin, volume and likely impact on market share Marketing - Understand the range of effective marketing tools available.

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The challenge for media companies is how to scale up new, targeted content offerings without having the added costs of content creation and executional complexity exceed the incremental revenues they can capture. Many of these outlets are also heavily unionized, which may impact their ability to pivot to digital or simply do things differently. The report that launched interest in the information needs of communities. Instead, they know what will happen based on earlier experience. Our evening briefing has a different framing — it considers that you may not have had a chance to check in with the news during the day. Even if it appears to work, keep in mind that it may not always work or that there could be other factors involved.

Able to work with a range of external and internal business drivers, including company Directors to achieve business objectives Experience in marketing, extensive knowledge of one or more key business processes and systems integration Proven track record of achievement Excellent relationship builder.

A real passion for marketing and a drive to understand and engage with our business and market Excellent relationship building and stakeholder management skills Naturally curious about the marketing sector we operate in and our competitors Ability to work independently and as part of a high performing, cross-functional team.

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Demonstrates practical or theoretical marketing experience Friendly, people-person who works well in a team Strong organisation skills and the ability to multi task A proven track record of excellent copy writing skills and creative flair Flexible approach Ability to prioritise and work under pressure Educated to Degree level. Using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting or exceeding campaign KPIs and goals To measure and review performance within key ROI and KPI criteria to identify key target segments, increase lead generation, conversion rates and apply that learning to future campaigns To work with colleagues across the different team functions web, PR, product, marketing performance and digital teams, sales, CS, business intelligence and design to deliver campaign activity through the most appropriate channels To review and develop existing channels to ensure optimum engagement and customer reach To help generate qualified leads for sales pipeline and support sales teams in securing new business To take ownership of the positioning and messaging in all marketing activities delivered to new and existing customers.

High-level proficiency of native language dependant on location of role Ability to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently Honesty, integrity, passion for hard work Creatively minded and has a thirst to work in marketing for the hospitality industry.

To organize and manage daily activities which include scheduling and organizing meetings and conference calls, including arrangement of logistics, meeting space, communications and catering Arrange and confirm local, domestic and international travel for the senior management Maintain filed and keeping record of the China organization, and monitoring and checking all reports within the organization including business expense reports, phone bills, leave applications and all relevant correspondences To coordinate and communicate effectively with internal and external parties, provide effective administrative support to ensure smooth operation To arrange and manage other supporting activities as assigned.

Entertainment experience is not required; however a passion for pop culture and an understanding of the role of brands within popular culture is desired. The Marketing Executive will develop, plan and execute a wide range of innovative multi-channel marketing activities to drive profitable ACB and sales growth. Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the Line Manager Support the Line Manager by developing and implementing promotional activity, merchandising and collaterals for all hotel departments Monitor and support all social media activity for the property and support departmental initiatives Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimizing an effective online presence in line with regional strategy Experience of the main functions of marketing and leading smaller projects Proven experience of working to and understanding key marketing and e-commerce plans and strategies Excellent written and verbal communication skills in English.

High-level proficiency of native language dependent on location of role Professional approach, clean and well-groomed at all times Friendly demeanor, positive and enthusiastic attitude with strong customer focus and able to work independently. To undertake project management in collaboration with the Global Marine Marketing Team of campaign and relationship marketing projects, with a focus on events, to maximise marketing effectiveness including monitoring project progress, reporting of critical success factors, event evaluation processes and spend against budget and contract requirements Manage the external events plan, ensuring LR has exposure in the right markets, at the right time, with the right messaging that supports the achievement of marketing objectives and supports the marketing strategy.

Identify and implement change to develop the events program to meet future business demands, client engagement and improve current efficiency Create an overview of global events, feeding into the Group global events calendar. Ensure event pre- and post-evaluation is carried out according to the event process. Identify, plan, review, monitor and score to ensure continuous improvement of the events program to provide advice and guidance to the areas. Feed into the evaluation dashboard and make recommendations on budget and format Maintain, manage and update events information content in promotional marketing team site and Connect pages.

Regularly update calendar, create and maintain other relevant content, establish and maintain best practices for marketing events based on collective feedback and learning Uphold brand guidelines: create and maintain standardised external use templates i. Manage production relationships between in-house graphics and external agencies to ensure template collateral is produced in an efficient and cost effective manner Conduct all Promotional Marketing activities in line with internal procedures, legislation and industry standards An adaptable approach, practically minded and an ability to work to tight deadlines and budget Enjoyment of building relationships and the ability to pro-actively contribute and add value Experience in managing budgets Experience in liaising with external marketing and design agencies and event organisers Able to communicate effectively at different levels within the organisation Demonstrates good team spirit.

Be collaborative — build one team and culture in the Nordics Be a team player and leverage new LOB organisation Work together with colleagues to deliver common goals Actively work for a positive and engaging work environment Accountable for self development Fluent in English and Swedish University Degree in Business, Economics or Marketing Minimum of 3 years of working in financial service industry Experience in analytics, finance and digital acquisition Interest in the Premium brands of the financial service industry Experience of digital marketing channels Analytical ability to synthesis various internal and external data sources to inform strategies and plans Experience of working with partners or in a partner facing role Experience in planning and executing tactical marketing campaigns, managing intermediates and managing budgets Passion for marketing and sales through digital channels.

Broadcast marketing experience with high profile brands Campaign management experience and knowledge of production of TV and digital media campaigns Experience of off air media buying and production Outdoor, Radio, Digital A digital enthusiast with experience of successful social media campaigns and an appetite to lead and learn in this area High levels of organisation, with strong planning skills and the ability to prioritise a large workload according to ever changing business needs.

Develop consumer focused marketing creative that aligns to overall campaign strategies as defined by the Marketing Manager Liaise with stakeholders, specifically product and editorial to maximise impact of marketing campaigns Ensure all creative, and campaigns, are approved by key stakeholders Manage relevant creative and media agencies to ensure all activity is delivered on time and on budget Ensure all campaign material contains relevant tracking codes to enable effective reporting Track and report on effectiveness of campaigns Manage PO and invoice processing for supplier payments Work as required, with other key departments - data insights and research, product, sales to ensure the best outcomes Ensure all relevant stakeholders are aware of marketing activity.

Coordinate and manage a range of lead generation programs digital and offline , ensuring activities are run to time and on budget Develop, produce and implement marketing programs that position Advanced and its products with customers, partners, prospects and industry influencers Manage attendance and participation at industry events Assist in the production of marketing content and collateral, including thought leadership and case studies Identify, recommend and manage third party resources as required Monitor and analyse campaign success, and regularly report on key metrics and budget spend.

To assist in the development of communication strategies and tactical plans based on the overall marketing objectives that benchmark current communications and lay out clear plans to forge the company forward within Target Market Roofing Develop and execute communications plans in conjunction with the Target Market Roofing Marketing Manager which could include: exhibitions, advertisements, literature, direct mail, website development, social media management, product launches, conferences, golf days, overseas incentives, events, videos, press launches and CPD presentation development.

Manage the outsourcing of design work for the Roofing Brands, dealing with external agencies as appropriate To effectively contribute to website content for all 3 Roofing Brands and ensure visual compliance. Ensure that content is up to date, liaising with the Online Marketing Executive. To implement the segmentation of the brand database to drive customer programmes and improve long term profitability of the customer file Execution of individual campaigns from the customer communications plan including creative execution, customer selection, test activity and results to drive the sales plan Planning, implementing and evaluating marketing campaigns within budgets and deadlines.

Develop and deliver, in conjunction with the Business Marketing Managers and internal stakeholders, marketing activity across all media email, web, events, press, social, conference, collateral, presentations etc. Developing and enhance core legal product messaging and brand Working with Digital teams to build online presence and marketing programs such as lead nurture Contributing to social and content campaigns Contributing to overarching marketing strategy and brand approach in market Working with internal and external stakeholders, including several agencies Results reporting using CRM and online marketing tools Ad-hoc projects as required Experience with managing campaigns independently Excellent copywriting and communications skills are a must, with the ability to adapt style and tone to suit the audience Working knowledge of marketing automations systems such as Eloqua or Marketo Working knowledge of CRM systems such as Salesforce Excellent stakeholder management is essential to this role; you will need to be able to work collaboratively with cross-functional teams Undergraduates Degree Marketing, Communications and PR.

Strong written and verbal communication including copy writing Knowledge of Eloqua The successful candidate will be highly professional, confident and personable with high levels of energy and a proactive attitude Experience of creating marketing e-mails and campaigns in Eloqua essential Experience driving results from telemarketing and data optimisation essential. Providing full marketing executional support for key campaigns and relationship development programmes across the whole marketing mix Managing the production and delivery of agreed deliverables within timelines and budget Measuring the campaign activities and support the Campaign Manager with updating project plans and reporting on activities Working closely with external agencies, in house studios, the wider BMC team and regional teams Confident communicator, excellent written skills Ability to multi-task and manage competing deadlines Marketing event delivery and management.

Ft Press Delivers Elements Series

It will be important for this person to work closely with several different stakeholders. External stakeholders include suppliers, agencies, business networks, forums, customers, prospects and partners This role is diverse; it requires creativity, flexibility, enthusiasm, drive, commitment and initiative. In return, the role offers an interesting range of work in a dynamic organisation that provides excellent opportunities for career development The successful candidate will be self-motivated, resourceful and keen to learn A Bachelor degree or equivalent in marketing, business or other related fields A genuine interest in technology Experience of managing CRM and Marketing Automation tools is desirable.

Manage and support the marketing communications in outports functions, ensure the communications is effective, efficient, on brand, on budget Supervise and responsible for timely and periodic update to outport marketing teams Supervise to implement marketing campaigns successfully Manage and coordinate the result evaluation after campaign launched. Developing and delivering both engagement and lead generating campaigns to key sectors and target groups through the development, execution and reporting of integrated marketing campaigns Work with sales and solutions teams to understand business objectives, value propositions, target markets and buyer personas Creating effective and compelling marketing content including services collateral, web and social media content, case studies, presentation packs and press releases Producing marketing analysis and KPIs to demonstrate effectiveness of activities Management and delivery of events including customer seminars, exhibiting at large conferences and delivering events with key partners.

To develop and implement marketing strategies and activities for the Resort and its restaurants and bars and spa to promote the luxury positioning of the Resort. Develop, defend and champion the McGraw-Hill Education brand through the Science of Learning and our range of educational products and services Create impactful and results-driven customer engagement via analysis of market needs, targeted segmentation and the use of data and our systems, Marketo and Salesforce.

Take ownership of the coordination of marketing campaigns from brief to launch, including asset production and sign off with key stakeholders Assist the marketing team to prepare weekly report production for key marketing channels email, social, natural search etc. Create and execute marketing campaigns to drive awareness and lead generation across multiple platforms and communication channels Using analytics tools Web Analytics — Omniture, Eloqua, Social Media etc.

Hold a level 4 CIM or equivalent Marketing Qualification OR have a minimum of 4 year experience in a Marketing role within a competitive commercial environment. Experience in medical devices would be advantageous You have experience in presenting to Senior Leaders, Managers, Peers and Customers You have experience with MS Office Word, Excel, PowerPoint , CRM systems and website database You have excellent verbal, written and organizational skills You are driven to deliver the highest quality standards to our internal clients You have an eye for detail without losing sight of the bigger picture You are a self-starter and can work individually or in a team You are solutions orientated, flexible and have a can-do attitude You have the perseverance and resilience to perform well under pressure Creation and delivery of marketing plans and initiatives for the Consumable division with desktop research, market intelligence and identification of opportunities Management of CRM database and E-Marketing Platform.

Ensuring this data is kept up to date at all times and is stored and shared correctly Creation of E-Marketing and Print campaign plans relevant to product division and industry developments. Formatting content and graphics, collating database for the relevant customer segments, arranging printing and delivery Updating competitor database with data supplied by field Sales Teams and in house Sales Support Teams. Maintain the POS finder and stocked items through the printers weekly Work with the store operations and marketing team to lead any development work and ensure it is implemented with appropriate colleague training and communications, this includes ensuring stores have planned time for all activity Ensure all bulletin communication for yours and the teams work is clear and produced on time Take briefs from relevant parties in order to provide detailed briefs for the in-house design and photography teams to produce artwork for POS Work alongside the ME and In-store tickets teams to understand latest initiatives and develop promotional solutions around new trials Perform POS audits on a regular basis Investigate new ways to display offers in cost effective yet impactful ways in store.

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Simple Strategies for Developing and Writing Effective E-Newsletters (FT Press Delivers Elements) eBook: Natalie Canavor, Claire Meirowitz: Kindle . [KINDLE] Simple Strategies for Developing and Writing Effective E-Newsletters ( FT Press Delivers. Elements) by Natalie Canavor, Claire Meirowitz. Book file.

Always think about store concepts and how best to implement POS Previous POS experience Knowledge of print processes Good interpersonal and communication skills and able to build relationships with external agencies and internal colleagues Strong organisational skills and appreciation of deadlines Ability to work as part of a team as well as individually using your own initiative. Delivering multi-media campaigns Working with in-house creative and third party digital and media agencies Leading the way in new digital and social media campaigns Delivering post campaign planning reports including the ability to interpret digital data Budget management and ensuring the efficient use of resources Driving collaboration across organisational boundaries Managing critical stakeholder relationships.

Educated to degree level in Business related discipline, ideally a Marketing specialism would be preferred The ability to work to tight deadlines while keeping a cool head Strong communication and interpersonal skills, and able to clearly articulate business requests with agencies as well as manage a diverse network of internal stakeholders Ability to effectively analyse data to identify causes of campaign performance drivers.

The candidate should be comfortable with working with raw data to create campaign analysis and insight when required. Support the marketing manager to deliver advertiser-facing lead generation campaigns using email, digital advertising and other channels as appropriate Build relationships across the business — notably with design, CRM, customer services and sales colleagues — to ensure that all campaigns are scheduled and delivered on time and that leads are followed-up on promptly Working with the marketing manager to create content that drives lead nurturing and lead generation efforts Working with the marketing manager, inform the further development of the commercial lead generation strategy and process Plan and deliver lead generation campaigns to support advertising revenue for exec-appointments.

Great Pay! Assist in the implementation of the annual marketing calendar Manage cross functional teams and external agencies to ensure effective and timely briefing of activity to ensure campaigns are delivered on time and leveraged in a multi-channel environment Work with the online team to ensure marketing activity is activated on the website Work with Commercial and suppliers support new product and service launches Manage and coordinate national and regional events e.

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Education events Previous marketing experience — ideally in the B2B market Good working knowledge of Word, Excel and PowerPoint Good presentation and communication skills Good stakeholder management experience. Work closely with the commercial marketing manager to implement product focused multi-channel marketing campaigns, aimed at both client and agency audiences Implement and manage the logistics of regular client-facing commercial events in EMEA, these include research briefings, editorial-led political briefings and client entertainment linked to key media or vertical events Manage the sign off process for contra contracts for the commercial marketing team, this includes working closely with finance to monitoring the fulfilment of the contract and effective account management of multiple contra clients Develop an events plan and execute the logistics for our 2 Cannes, Ad Week key global partnerships across the year.